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Word Count For Spots Guidelines

Keeping to these simple guidelines will make your
commercials more understandable to the listener
and much more effective for your clients.
Not to mention a s#!t load easier on US!!!

:15 Second Spot Word Count

032 words: sincere read, plenty of inflection

035 words: straight read, conversational

040 words: maximum speed, very fast, hard sell

:30 Second Spot Word Count

065 words: sincere read, plenty of inflection

078 words: straight read, conversational

085 words: maximum speed, very fast, hard sell

:60 Second Spot Word Count Guideline

130 words: sincere read, plenty of inflection

150 words: straight read, conversational

170 words: maximum speed, very fast, hard sell

Please note:

Numbers, including phone numbers, addresses, symbols etc.
Count as one word each!!

For example:
555-1234 sounds as SEVEN words.
"five five five one two three four"

www.sample.com also counts as SEVEN words: 
"double-you double-you double-you dot sample dot com"